Choosing a business name is the first step to starting your own business. But, before you choose you need to make sure that you are considering all of the possibilities.

In this blog post, we will discuss 5 things to consider before choosing your businesses name.

Can you get it?

It’s easy to get attached to a name and be disappointed when you find out that a competitor has called their business something really similar, or that you can’t get the .com. So, do your research first.

Can you register your business name on social media? Is anyone using it as a hashtag? Is it a registered trademark? Is it being used by a business you really don’t want to be associated with?

Don’t forget the consider what your name will look like as a domain. You don’t want another #susanalbumparty on your hands.

An easy way to check if your name is available is by visiting

Is it easy to remember and spell?

When you’re looking for a business name, it’s important to consider how easy the name is to remember and spell.

Using a name that is spelled unusually might seem like a good idea, something that will stick in people’s name. It might even open up new opportunities in terms of securing your domain, but the truth is, you’re making it harder for people to find you.

Not only that, but if you’ve chosen an alternatively spelling because another business already uses the regular spelling you may end up sending your prospective clients to the competition.

Watch out for limiting names

Be wary of names that have the potential to limit your future growth.

For instance, using the specific service you offer in the name of your business could limit the services you offer in the future.

Bob’s Mowing could easily move into other landscaping services, but what if Bob’s partner wants to come onboard offering domestic cleaning services? Bob’s Mowing isn’t the first place you’d expect to find a house keeper even if it came up in the search results.

Another limiter could be location. What if, at some future date, you want to expand out of your small town or suburb? What if you decide you don’t want to work strictly with people in your local area?

You may choose the niche into a specific type of client rather than a geographical area. Calling yourself Bayside Graphics may limit your ability to interest prospects from people based in other areas.

Will your business name need to be changed before you can do these things?

Will the name suit the style of business you want to run?

There’s a big difference in the way you would name a clothing brand that sells funky clothes for kids to what you’d call a wedding boutique.

When naming your business it’s important to consider what type of image you want to project. Is your business friendly and fun, traditional or professional?

What works for one business wont work for another.

Reconsider using your own name

Unless you’re already a well known, using your own name to name your business might not be your best option for two reasons.

Firstly, if you’re name isn’t already bringing in some kind of currency, it’s not going to mean anything to your prospective clients.

Secondly, many people find that, as the years go by, they’d like a bit of space between themselves and the business they run. You can’t really do that when your name is also your businesses name.

Naming a business can be a difficult task that requires thought and consideration. It’s not something that should be rushed into because it’ll be with you for a long time.